It was yet another historic moment for Thailand as the country swept 3 big awards for 7 Greens Concepts, Cultural Destination and 2 Ecotourism attractions in Sukhothai.
Winners of the Pacific Asia Travel Association or PATA Gold Awards 2012 were announced Apr 21, 2012 at Royale Chulan Hotel, Kuala Lumper. The Tourism Authority of Thailand or TAT won the Grand Awards in Environment for its 7 Greens Concept, which is a holistic approach to manage the environment that involves all parties from the attraction, operators, community down to the tourists themselves. In addition, the Organic Agriculture Project at Sukhothai Airport and Banna Tonjan Community in Sri Sachanalai District, both in Sukhothai Province also won top prize in Environment-Ecotourism and Heritage and Culture respectively.
“The prestigious awards are honorable and pride of the country. They reflect international recognition of our effort to go green and a reconfirmation that we’re stepping toward to right direction” said Vilaiwan Thawitch-sri, TAT Deputy Governor for Product and Tourism Business upon collecting the awards.
7 Greens Concept has been implemented since 2008 with series of promotional activities, training and providing know-how to related agencies, operators and community and creating awareness among tourists. There are four pilot destinations for 7 Greens Concept namely Chiang Khan Loei Province, Pai Mae Hong Son Province, Nan and Samui Surat Thani Province.
The deputy governor further stated these awards will influence local operators as they show how important it is to address the issues of environment, heritage and culture or local way of life to strengthen the community and achieve sustainable tourism.
Two players from private sector also got recognized at this event. They are Banyan Tree Spa, Gold Award Winner for Education and Training at the Banyan Tree Spa Academy and Media Trans Asia whose article “Can this be Paradise” in Travel & Leisure, USA won the award in Travel Journalism-Destination Article category.